Leave the stress in the formula aisle.
Let's find the right formula for your baby.
THERE IS HOPE
You can find the right baby formula without feeling overwhelmed
Yes, there are hundreds of formulas on the shelf, but not every formula will be the right fit for your family.
Instead of relying on baby formula marketing, I help you:
- understand formula ingredients and why you might want one brand vs. another.
- whittle down the options until to find formulas your baby loves and you feel good about.
- feel less stress so you can bond with your baby more.
Finding the best baby formula is possible!
I'm here to help.
Get your personalized formula recommendations
HI THERE,
I'm Erin Moore.
I'm here to help you feel good about bottle feeding.
After working with moms and babies as a nurse for over 10 years, I thought having a baby of my own would be a piece of cake. Boy, was I humbled. My own feeding struggles inspired me to help parents feed their babies without judgment or shame.
I've helped thousands of moms feel good about feeding their babies and toddlers - whether they are breastfeeding, formula feeding, or offering solid foods. Becoming a parent is hard. Feeding your baby doesn't need to be.
PERSONALIZED BABY FORMULA RECOMMENDATIONS
What is the best baby formula?
The best baby formula is...
The one your baby tolerates well and that you feel good about!
Sometimes it feels like finding the owner of the glass slipper.
The best baby formula is different for every family and every baby.
Find the right formula now
HOW IT WORKS
Personalized baby formula recommendations
Every family is different. Why would each recommendation be the same?
STEP ONE
Ask for help so you can ditch the overwhelm
Remember - you don't have to go through it alone.
STEP TWO
Fill out a short questionnaire
Tell me your wants, needs, desires, and all about your baby.
STEP THREE
Get your expert recommendations
Delivered to your email within 3 business days. Easy peasy.
We all need extra support sometimes
First-time mom
Erin helped me switch my baby from breast milk to formula, which I was so nervous to do! It was nice to be reassured on how to do it and what to look for when it came to needing to change the formula I was giving him. Sometimes you just need that extra support and guidance especially as a first time mom and Erin was able to provide that.
Feeding your baby won't always be easy...
...but getting support will be.
I can't guarantee your baby's feeding journey will look picture-perfect.
What I can guarantee is that you will feel supported in solving your baby's feeding concerns in a way that feels good for you.
You don't have to feel alone during your baby's feeding journey.
Never second-guess how your baby is being fed.
Learn from a professional who understands formula
Instead of hearing anecdotal and judgmental opinions from strangers, have a pediatric nurse practitioner and lactation counselor recommend formulas based on your baby's needs.
Don't choose a formula at random.
Understanding what is in a formula and WHY it is in there is the first step to feeling good about formula feeding. I will help you streamline the information so you understand WHY your baby will thrive on one formula, while others might not be the best.
Stop worrying and spend more time bonding.
Bottle feeding CAN be a source of bonding vs a source of stress. You feed your baby every 2-4 hours. You don't need the constant question of if you chose the right formula.
Ready to get the formula-feeding support you deserve?
Click to get your baby formula recommendations now